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The Reasons Why Your Audience Is More Essential Than SEO
Search engine optimization is an area that has been shrouded in mystery and tales for most people throughout the years. There are people who understand it very well, and they succeed with it in their own businesses.
So it is not surprising to see so many people approaching SEO from various angles. Writing content for sites to rank in search engines is but one such area. There is the idea of writing SEO articles, or articles created for the search engine crawlers. At the time of this writing, in 2011, that approach ought to be all but extinct yet it isn't for very many people.
Google has been stating for a long time (and tried to enforce it with an algorithm modification) that you need to write for people not bots. People go to your site hoping to find useful information. They do not want articles that are stuffed with keywords (aka SEO content). This approach is typically adopted because of not getting enough information or having the right perspective. If you write for a specific audience, you'll see some great things happen, like having higher rankings.
Don't forget that Google keeps an eye on how long people stay on your site. This is called your site's "bounce rate" and it provides Google with a lot of information. If people are spending just a few seconds and then leaving, then Google will conclude your site is not relevant and targeted for that keyword. That only spell out unfortunate news for you. On the other hand, if people are spending a lot of time, then you will receive more positive SEO points from Google. It all ties in collectively at some level.
It is important to be able to write well for the visitors to your site and to give them what they are looking for; to do that properly you must do good market research. The only way to do that well is to learn all you can about your audience and market and then give them what they want. If you have good demographics you'll better be able to figure out what people would like. When you take the time to visit forums where your market hangs out, then you will be able to read about their problems. Then, you will be in a prime position to write about their cares and problems.
That level of in-depth content writing will also give your content something extremely effective. Your content will have relevance, and Google will be able to detect that with their intelligent algorithm. Google's spiders can read your content and get importance from it. The only true way to get that type of writing is when you actually know a lot about your subject. So combine that metric with the bounce rate, and Google has an excellent idea about how relevant your site content is.
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