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SEO Ranking Factors - Exactly What Are They And How On Earth Can A SEO Consultant London Really Help
Ranking Success Factors:- These factors are mostly split into TWO principal areas, on Pages/site factors as well as Off site rankings. On page factors can be things like the Correct title tags, correct keyword density and so on. Off page factors include things like your website speed, architecture and Backlinks. Backlinks are very likely the single biggest factor that effect a sites rankings.
Seo, is essentially divided into two areas. Black hat seo and White hat seo. So what is the difference? They both achieve ratings and then they both result in profit. The key difference is that Black hat seo will get the search rankings quicker BUT there is a strong risk of the site getting penalized if Google discovers you likely have used any techniques in contrast to its specific terms.
While I have familiarity with both I would highly recommend use of White Hat Techniques only in order to get GREAT long term rankings. That is what a good SEO consultant London need to tell you.
Backlinks
Irrespective of who you speak with they will talk about backlinks. A backlink is a vote from another website to yours saying that they have seen your site/page relevant and informative. The number of backlinks and the quality of backlinks have a direct effect on your rankings, so backlinks are a big deal. It is also the single biggest point which allows most business people to be taken for a ride.
A backlinks can be acquired legally by hard work and expertise, or by spam. Spam backlinks hardly ever survive, and in best case do little to enhance your rankings and in worst case actually cause a ranking penalty. There is also a growing trend by even more unscrupulous SEO consultants to sell backlink based on the PR (page rank) of the particular link. PR was a concept that was initially introduced by Google in order to be a visual metrics for the important of the page/link, this public disclosure meant that it created a market for people purchasing high PR valuable links.
Noticing this Google stopped putting such a huge weighting factor upon the PR, but moved more over to the TRUST of the particular link. This factor is less understood and hence people still stay with the old beliefs with regards to the PR.
What To Ask Your SEO consultant London?
You must ask the following question:-
What are the Three ways they will be able to enhance your Site RIGHT now. Any SEO consultant London really worth their salt will be able to identify three immediate actionable steps, that will either improve your rankings and or functionality of your website.
What Kind of backlinks will they get in your case. Its no good saying we will do "Article Marketing" Ask them to be precise, have them outline a strategy. If they talk about numbers of backlinks get away quickly. The number of backlinks DO NOT decide how highly a site will rank. Ask them about ip diversity, ask them about what sort of LINK Velocity will they recommend for your site.
Exactly what Social impact can they achieve for your site. Some sites by nature do exceptionally well with social networks like facebook or twitter, but a social signal is very important these days. Websites with an active social marketing strategy are seen as proactive and fascinating their customers.
You are experts in your field, think of keywords in your own area that you think will get you the biggest traffic. Ask you SEO Consultant London of the keywords which they think you should rank for? See if the two match?
In case you are still interested in getting in touch with me then please contact SEO consultant.
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