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Features Of On Hold Advertising
There is a trend towards on hold advertising and from the on hold radio and returning messages or dead silence while holding. Advertisement on hold is becoming more popular since most callers will drop the call once they are put on-hold. Latest research indicates that as many as 60% of callers who are put on quiet on-hold hang up within 40 seconds while callers who are put on-hold with on-hold messages stay for as long as three minutes. This poses a challenge for some companies that have several callers (such as those that offer customer service) and it is primarily hard for companies in the outsourcing world such as call centers and BPO centers. According to Better Business Marketing, having an on-hold message lessens abandonment of calls by around 90%. According to Maxi Marketing, at least 88% of the callers have indicated that they prefer on hold messages to other options like on hold music.
Putting callers on hold is important because research shows that 55% of all communication is lost when a person talk over the phone (people like seeing body gestures) and this leaves 38% through the tone of voice 7% through words. This means giving an on hold message in the proper tone will do miracles for your sales and your company's/brand's reputation.
On hold advertising is an effective advertising method that will match other advertising methods such as branding. Advertising on hold is useful in that you do not need to pay a sales representative to do your promotions, which means you get to save money. You do not need to train anyone or to pay for vacations and other benefits. All that you need for on hold advertising is a recorded message. In the message, you may be able to enhance the image of your company and the brands you are offering, to market your company's website and its wonderful features, to motivate your customers so that they can act, to promote any product line that you may possess, and to talk about your strengths and even specialties.
These messages enable you to thank your callers for their patience and to assure them that they will be served shortly, further ensuring that they will continue to wait a little longer. Some people opt for on hold radio, but the music and the messages from the radio will not have anything to do with your company and you could end up playing competitor ads unwillingly.
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